May 3rd, 2005

SANYO 3G handset facelift delivers sleeker design

SANYO, the Japanese electronics giant, has given a facelift to its first 3G phone for the European market. The new S750i is a revamp and part of the company’s continuing commitment to exceed customer expectations.

The S750i is a redesign of the popular S750, which was launched at the end of 2004. Today the lighter S750i boasts a sophisticated silver and black casing retaining the slide-up opening and presenting a rounder, more ergonomic shape, which is in tune with consumers’ fast-paced lifestyle.

The features of the phone which have made the S750 a standout seller have been retained. This includes one of the largest screens on the market – a 2.4 inch high resolution QVGA which has 262,144 colours to guarantee extra sharp viewing quality. The high-quality integrated digital/video camera also remains a key element of the handset, as the popularity of video calling and photo messaging amongst consumers continues to grow across the UK. The S750i also retains its four times zoom dual camera functionality – 1.3 Mpix CMOS (with integrated flash) and 310K pixel CCD.

Besides the design makeover, the S750i includes a 32MB SD card, providing more memory for customers to store high resolution pictures, long recorded videos, mp3 music files and other data. A USB cable allows data transfer, synchronisation or modem functionality between the S750i and a PC. In combination with a Pictbridge printer the USB cable also makes direct print outs of photos possible.

“Our entry into the UK 3G market has been a tremendous success, with a great response from the consumers,” said Masatsugu Yamano, president of SANYO Fisher Sales (Europe) GmbH and also responsible for SANYO’s European mobile phone business. “However we can’t afford to rest on our laurels. SANYO’s achievements in the past have been because of our refusal to be complacent. We’re always looking at how we can make things better for our customers and the S750i is no exception.”

The revamped handset continues to support UMTS, GSM, GPRS, Bluetooth and Infrared. Other features include 72 polyphonic tones for almost real tunes, Java Game and WAP Browsing.

In the UK the SANYO S750i will continue to be available directly from Orange.

You can download high resolution pictures of the new S750i from SANYO here


NOTES TO THE EDITORS

About SANYO Mobile
SANYO entered the mobile phone market over a decade ago with the inception of its PHS (Personal Handy System), an initiative that pushed the rapid growth of the mobile phone sector in Japan. Since then, SANYO has been one of the early adaptors of new technologies in this field. In Japan, SANYO quickly gained ground in the CDMA technology-based mobile phone market and began its global expansion in 1998 with its partnership with Sprint PCS, the North American operator. SANYO was the first to launch the colour LCD screen handset and camera equipped handset in the US market. .

In 2001, SANYO launched Japan’s first UMTS single mode mobile phone and continued its enhancement of its UMTS/GSM dual mode mobile phones. SANYO’s ownership of key devices, such as batteries, LCD modules and camera modules, ensures that SANYO is strongly placed to drive the 3G market. At the end of 2004 SANYO presented its first 3G phone - the S750 – for the European market. The Japanese electronics giant has teamed up with Orange to provide the latest state-of-the-art 3G technology in France and UK. The collaboration is part of SANYO’s continuing expansion of its mobile business across Europe.

SANYO is a truly multinational company, comprising 83 production sites, 40 sales organisations and 37 other companies making it one of the largest electronic companies in the world with over 80,000 employees.

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For more information please contact: Joanna Boundy, OCTANE PR

Tel: 020 7802 2662, or email joannab@octanepr.com

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